Declan Moloney, 13 August 2009
Opinions on career paths between parents and their offspring vary greatly.Research from the AAT shows that young people are keen to follow more glamorous careers, with over 50 percent of those polled aiming for roles in the media, marketing advertising and publishing. Practical parents though would rather usher their children into recession proof careers in public services, favouring social services and medical careers.What both parties do agree on is that a career in business or accounting may well be the best way forward with this being approximately 35 percent on both sides favouring this industry. They also agreed that big finance jobs in the city were not the way to go, with 13 percent of students and 17 per cent of parents wanting to pursue this career.Jane Scott Paul, Chief Executive of the AAT said: “Whilst City careers have become a turn-off, young people and parents alike are still recognising the flexibility and options offered by a career in accountancy, and they can’t all be wrong!”