Internet
To work in the internet industry you will need an analytical brain that works logically to be able to programme and fix problems whether in programming or networking. This will also mean being a good problem solver and a lateral thinker to overcome these difficulties. A good knowledge of computer software and hardware depending on where you intend to specify is a must. You will need excellent communications skills, whether talking customers to build a site or explaining technical information about a network.

Ecommerce
To work in the world of ecommerce it is good to have a business brain, so you need to be able to balance the books, be a good people person and a good decision maker. Outside of this you will have to have in depth knowledge of how website systems work. So you will need to know about interfaces, programming and design to get the most from your company. Being creative and a good problem solver can really help you to make the most effective site.

New Media
Creative thinking is one of the most desirable attributes in New Media. You also need to be able to present ideas verbally and visually for maximum impact. For other parts of the media industry there are normally specific skills that you will need. For example if you want to work in broadcasting or film you will need to show some form of competence in front of or behind a camera. You will need good knowledge of the Internet and basic computer skills at the very least, even if you are in sales. Being able to work to tight deadlines is a must, with a lot of the work having fast turnaround times. Develop a thick skin too - ideas can be rubbished without reason or a hard days work ruined by a sudden change of heart about the desired outcomes by managers.