Marketing, Communications, PR Marketing, Communications, PR The marketing industry itself is a key source of graduate careers if you have studied for one of these degrees. An entry point will be as an executive, assistant or coordinator. From this position you will have some involvement in the planning of marketing campaigns, advertising your products/services to potential clients by putting together promotional materials, maintaining and forging relationships with the public and the media, carrying out extensive research and pushing to develop your product further, forging links with other companies. A different type of role is as a market researcher. As a researcher you would put together either qualitative or quantitative data sets, analysing your findings and use the information you have gleaned to enable informed decisions to be made. Specialisation in one particular area, such as ‘consumer research’ or ‘industry research’ is commonplace. Other roles in this area are more directly concerned with consumer behaviour and what directs their decision-making process; for example interviews and focus groups are set up by the lesser-known consumer psychologists, however vacancies harder to find. Both public and private sectors are available to marketing graduates – just as most organisations will have at least some form of marketing department, local and national government offices also need expert marketers to keep the public in the know about their activities. For the computer-minded, Internet marketing might be of interest. The use of search engine optimistaion (SEO), pay-per-click advertising and affiliate programmes is on the rise – great if you have an analytical mind and a head for figures. These degrees also open the door to roles in advertising, ranging from account executives and art directors to copywriters and media buyers/planners. Promotion and public relations is another possible career area worth exploring where you are in charge of protecting the image of a company or product, influencing the way others perceive it. Press releases and other forms of promotion are used to put across positive perceptions. Both advertising and PR offer plenty of opportunities for career progression, with lucrative contracts award to the leading firms. Most marketing graduates - about a third according to 2010's graduates - go in to the marketing, sales or advertising industries. However, 32.8 percent of marketing graduates in 2010 were working in clerical, retail or the servie industry six months after graduating. Figures are taken from the 2011 edition of "What Do Graduates Do?".

Marketing, Communications, PR

The marketing industry itself is a key source of graduate careers if you have studied for one of these degrees. An entry point will be as an executive, assistant or coordinator. From this position you will have some involvement in the planning of marketing campaigns, advertising your products/services to potential clients by putting together promotional materials, maintaining and forging relationships with the public and the media, carrying out extensive research and pushing to develop your product further, forging links with other companies.

A different type of role is as a market researcher. As a researcher you would put together either qualitative or quantitative data sets, analysing your findings and use the information you have gleaned to enable informed decisions to be made. Specialisation in one particular area, such as ‘consumer research’ or ‘industry research’ is commonplace. Other roles in this area are more directly concerned with consumer behaviour and what directs their decision-making process; for example interviews and focus groups are set up by the lesser-known consumer psychologists, however vacancies harder to find.

Both public and private sectors are available to marketing graduates – just as most organisations will have at least some form of marketing department, local and national government offices also need expert marketers to keep the public in the know about their activities.

For the computer-minded, Internet marketing might be of interest. The use of search engine optimistaion (SEO), pay-per-click advertising and affiliate programmes is on the rise – great if you have an analytical mind and a head for figures.

These degrees also open the door to roles in advertising, ranging from account executives and art directors to copywriters and media buyers/planners. Promotion and public relations is another possible career area worth exploring where you are in charge of protecting the image of a company or product, influencing the way others perceive it. Press releases and other forms of promotion are used to put across positive perceptions. Both advertising and PR offer plenty of opportunities for career progression, with lucrative contracts award to the leading firms.

Most marketing graduates - about a third according to 2010's graduates - go in to the marketing, sales or advertising industries. However, 32.8 percent of marketing graduates in 2010 were working in clerical, retail or the servie industry six months after graduating.

Figures are taken from the 2011 edition of "What Do Graduates Do?".