Our Digital Analytics team is rapidly expanding – we’re on the lookout for someone whose intelligent, data-loving and logical to join us as a CRO analyst!
As a CRO Analyst you’ll be analysing and generating insights from different data sources to understand how users behave online, with a view to improving website conversion rates.
The CRO team uses a range of data sources to identify barriers to conversion, tests pages and personalised content across web/app and report on the learnings and success of these strategies.
We have a number of ways to help our clients make their website more successful. We use web analytics, data science, user research, UX, competitor analysis and consumer psychology, as well as A/B and multi-variant testing to understand the impact of the recommendations we make.
We partner closely with both Google and Optimizely within the website testing and personalisation field.
Life as a Graduate Marketing CRO Analyst
You will get your hands dirty from day one and your role will cover the full spectrum of conversion rate optimisation work:
·Running quantitative and qualitative research on client’s customers to understand why they do or don't convert.
·Use the data to identify insights to inform hypotheses and test ideas.
·Planning, and prioritising insights and testing strategy which meets the client’s targets and ROI.
·Contributing to the creation of variation pages
·Analysing and evaluating A/B tests, reporting on results and recommending next steps to clients.
·Communication of test results both to direct contacts and additional parties in order to maximise the benefit of our learning, e.g. online marketing teams
·Managing testing programs, ensuring the strategic aims for the program are aligned with client’s aims and milestones
·Day to day account management and written and face to face contact with clients on a daily basis
·Working across multiple client projects simultaneously and managing
Once you are more established, we will look for you to drive our best-practice and processes in your area of expertise. We’re always open to individuals pursing their passion in an area and creating a new offering for our clients. Career progression is huge to us here in Merkle and we’re keen to nurture and develop each individual so they build a long lasting career with us.
What we are looking for in you
We’re looking for a:
·University Bachelor’s degree or higher
·Excellent presentation and communication skills
·Curious mind-set and a desire to gain insight from data
·The ability to work autonomously as well as part of a team
·Someone with experience and proven ability to generate insight from quantitative and qualitative analysis
·A passion for turning insight into actionable recommendations
·Ability to think creatively and strategically
Remember, you could have been doing the above in your degree, or free time as well as a work placement! We’re a big fan of variety and take people from all different degree background as we understand everyone has transferable skills.
What’s really important is that you can demonstrate that you are on your way to becoming an insights-generating guru, with a fine eye for design. (Just blow us away with your in depth research before your first interview!)
At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas at this time.
A few of the benefits
As we progress and develop as a company, you will too. Within our fast-growing company, there’s plenty of opportunity to develop your skill set and you’ll be encouraged to be curious and share new ideas. In exchange for your contribution to our award-winning company, we make sure you take advantage of a generous holiday allowance and are paid a competitive salary. We’re really proud of our company values and culture; we have regular company / team socials and want all our employees to enjoy coming into work. Some of our benefits include: